is now:

The Challenge

This is a large clinic within the city of Regina, Saskatchewan, which was previously a 24HR hospital available to service a lot of “emergencies” in the area. They are moving away from focusing on overnight emergency business and would like to rebuild their regular practice on companion animals. 

The Process

the New name

The clinic went through a few name changes in their process, and it was finalized to South Saskatchewan Animal Clinic.

logo breakdown

Logo Mark

Stacked logo

horizontal logo

The Perfect Colour palette

Typography

POPPINS font was chosen for its modern, sofisticated and professional charateristics.

The solution

The original logo icon was kept and incorporated into a more modern and updated adaptation to maintain brand recognition. New golden yellow brand colour represents Saskatchewan and love for animals. The corners of the cross are slightly rounded to show a friendly, caring nature, while the cross  shape and new brand colour teal to represent the medical field.  A deep rich brown was added new brand colour deep brown was chosen to give a sense of nature and feeling of dependabilty. 
​The overall feeling is warm, friendly and modern.  

Rebranding stage 2

STOREFRONT SIGNAGE

What is a rebrand without new signs? 
Several new outdoor sign designs were required, the road side marquee, overhead roof sign and fascia board signs above the doors.  A full-scale print package was created for the printing of the exterior signs.

Mockups

Clinic decals

inside & outside

The clinic wanted to updated the interior door and windows with decals as well as replace the exterior door with die-cut decals and add a new sign for their hours of operation.