The breif

NVA Canada is divided into 6 divisions.  They wanted to have 6 fun logo-style illustrations that represent each area and then show the territory divisions on a map with the new logos.  The divisions were Rocky Mountain, Prairies,  Capital, Algonquin, Great Lakes and Atlantic.  

From inspiration to design

Algonquin territory includes Toronto and northern Ontario. 
The Atlantic area includes Nova Scotia, NewFoundLand, PEI and New Brunswick.
The Capital territory covers Kingston to Ottawa and Montreal
Covers all of Southwestern Ontario.  Landmarks include Flower Pot Island, Lake Ontario
The Prairies covers Alberta, Manatoba and Saskatchewan.  
Rocky Mountain territory includes the Pacific Coast and Vancouver Island.

The design

Creating fun and unique illustrations to represent each division's environment remained paramount throughout the design process. Every facet, ranging from the intricacies of the types of tree silhouette chosen to the positioning of each blade of grass, underwent meticulous curation to guarantee a cohesive and individual experience. Attention was paid to every small detail, resulting in illustrations that relate and connect with the end users. 
Picture
Power Point Workbook Cover
These illustrations are used internally for documents such as Word & Power Point presentations, as well as digitally on their intranet servers. 

map showing all 6 divisions

These illustrations were so well liked by everyone that they were incorporated into the 2024 tradeshows as a fun way to "draw" in prospects.