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The breifClinics: The Cat Clinic & Village Cat Clinic
Background: These two clinics do not really currently have a logo and are looking for an upscale refined clinic logo that is similar across the 2 clinics however with varying clinic actual names. They like the colour purple in variation. The Cat Clinic: This Clinic exists in an 1800’s converted Victorian city home in the East Hamilton area. It’s previous owner is a well know feline doctor in the industry. The clinic only services cats and is in a wealthier area of Hamilton, at least it attracts the clientel. Village Cat Clinic: This clinic is located in the heart of Ancaster which the demo is wealthy clients. They are looking at upscale and modern interpretation. |
From inspiration to design
Client's Inspiration
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First round of rough draft designs
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The design
Key Messages to Convey:
- Expert Feline Care: The clinics provide top-tier, specialized veterinary services exclusively for cats.
- Upscale and Welcoming: A modern, luxurious, and welcoming environment tailored to the needs of cats and their discerning owners.
- Distinguished Legacy: The Cat Clinic has a history rooted in expertise, housed in a charming Victorian setting, while Village Cat Clinic is modern and centrally located.
- Overall Style: Elegant and sophisticated, with clean lines and a modern aesthetic.
- Theme: Incorporate feline imagery or motifs subtly, such as a stylized cat silhouette, whiskers, or a paw print, ensuring it feels upscale and not overly playful.
- Differentiation: Use a consistent style for both logos but include unique elements for each clinic to reflect their individual character:
- The Cat Clinic: Consider incorporating Victorian-inspired details or elements that evoke the historical charm of the building.
- Village Cat Clinic: Focus on a sleek, modern look that represents its contemporary setting in Ancaster.
- Full-color version for digital and print use.
- Simplified or monochrome version for smaller applications or when color printing is not possible.
- Horizontal and vertical layouts to ensure versatility.
- Primary Logo: Full-color and monochrome versions in various file formats (SVG, PNG, JPG, EPS).
- Logo Variations: Horizontal, vertical, and icon-only versions.
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The logo conveys a sense of exclusivity and specialization, fitting for a clinic dedicated solely to cats. The use of purple and refined shapes reflects an upscale and professional image, appealing to a discerning clientele. The combination of a classic serif and a playful script in the typography strikes a balance between sophistication and approachability.
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The Village Cat Clinic Sign - Before
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The Village Cat Clinic Sign - After
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